After reading my medium blog you must have to understand I'm doing my master in marketing and love to implement that in various tools and do the decision making from that.

while reading about the demand curve I got to know that there are so many trendlines are involved and…

Marketing sizing is traditionally defined as estimating the number of buyers or consumers for a particular product and service.
it's an important part of business, marketing planning and budgeting for start-up or any other new product.

Why do we use market sizing?
Even if you do not seek external financing…

The AIDA model is just one of a class of models known as the hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption…

In probability theory and statistics, a probability distribution is a mathematical function that gives the probabilities of occurrence of different possible outcomes for an experiment. (from Wikipedia)

For instance, if X is used to denote the outcome of a coin toss (“the experiment”), then the probability distribution of X would…

In many marketing situations, we need to analyse the data for that we have to slice and dice data to get marketing insights. Excel PivotTables enable you to quickly

How to use PivotTables to perform the following:

Examine sales volume and percentage by store, month and product type.

Analyze the…

hey data-savvy people here we go with a new project



Mysql (coz I was using this only)

Mysql server

excel (to understand data)

Excel view

In excel you can view data in various sheets

2018 have data for the customer who visited hotels in the year 2018 with various variable

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. It is sometimes called situational assessment or situational analysis

  • Strengths: characteristics of the business or project that give it an advantage over others (Internal)
  • Weaknesses: characteristics that place…

central tendency is a central or typical value for a probability distribution. It may also be called a centre or location of the distribution. Colloquially, measures of central tendency are often called averages

so which tool are we gonna use here? Excel..

Nilesh Kodag

Self Learn Programmer | Digital Marketing | Data Science | Masters In Management Studies

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